Improve customer communications and support by tracking their unique behavior.
Reading your customers’ minds is tough (unless you’re Professor X or one of those targeted ads that knows I’m out of paper towels).
If you’re looking for a better understanding of what your customers need, monitoring their online behavior can be an effective tool.
But what if we could go one step further and use this data to improve customer communications and support?
Froged is a behavioral messaging platform that allows you to engage meaningfully with customers based on their specific actions.
No two customers are alike. With Froged, you can engage with customers through their unique differences.
Froged lets you create dynamic segmented lists based on specific actions that leads and customers take on your platform or website.
Once you’ve identified key behaviors — such as filling out a form or starting a trial for your product — you can then group users into dynamic segments by using tags.
Then, use the segments you’ve created to deliver strategic content to targeted audiences and improve customer interactivity.
There’s nothing worse than going to a website to buy something and not being able to find answers to your questions.
With Froged, you can provide support to your leads and customers right where they are, when they need it most.
The support widget makes it easy for customer service reps to see who the customer is and what actions they’ve taken.
That way, they can provide better service based on each user’s unique journey (namaste).
Support agents can chat with customers live, give timeline updates, and attach articles from the company’s knowledge base to provide a better user experience.
When support agents aren’t available, Froged makes it easy for you to collect a user’s email address to follow up later.
Plus, thanks to auto messages, you can send tailored communications to leads and customers.
Auto messages let you deliver customized in-app or website notifications to your segmented audiences.
Choose the notification format that most appeals to your segmented audience, and send a message that will encourage users to engage or convert.
You can send messages tailored to different landing pages or trigger unique messages based on actions that the user takes.
The best part is that customers and leads can interact with the notifications simply by starting a chat conversation or queuing up an email.
Email is a great way to communicate with your leads, but today’s consumers crave personalized email content.
Froged livens up stale email campaigns through quick and easy email designs and personalizations – like adding your recipient’s first name. (No more “Hello Sir or Madam…”)
Use the segments you’ve created in Froged to make sure each contact receives the best email content for them, thus maximizing click-through rates.
You’ll be able to improve email campaign performance while tracking opens, clicks, and unsubscribes.
Froged joins buyers on every step of their journey by sending automatic messages based on consumer behavior.
Specific customer actions, such as completing a trial or visiting the pricing page, will trigger targeted email messages instantly.
You’ll receive insights on the success of these event-based email campaigns and get the scoop on data like open, clickthrough, and unsubscribe rates.
Sending generic communications to your customers is like giving an Amazon gift card as a present — it does the job, but barely.
With Froged, you’ll be able to serve the unique needs of your customers with customized email campaigns, a beautiful integrated knowledge base, live chats, and notification messages.
So what are you waiting for? Hop to it!