Automated email marketing campaigns with behavior-based segmentation
People are finally finding your business, and you’d like to give each individual the attention they deserve—unlike your neverending family group text. (“Siri, mute for the next three years.”)
But sending out personal emails stopped being feasible once you had more customers than fingers, and you want to go a step above generic messages.
Want to improve your customer journey by segmenting users based on their site activity and interests?
Plug in to Encharge.
Encharge is a marketing automation tool that sends behavior-based emails using a drag-and-drop flow builder and native integrations with major CRMs.
Segmentation allows you to get personal with your customers—without making things weird. (Looking at you, Craig from my local CVS.)
Encharge lets you create user segments with live data from your website, product, and marketing tools.
You can even convert data from your CRM, billing platform, appointment scheduler, and more into actionable campaign segments.
Plus, get even more specific with options for fields like user properties, tags, actions performed, email activity, and page visits.
Behavior-based emails let you hone in on user actions.
You can send automated emails when people perform a specific action (or don’t) on your site or within your product.
This lets you send emails at critical moments in the user journey, like when they visit your pricing page, when their trial is about to expire, or if they go inactive and you want to re-engage.
The built-in email address verification seriously boosts deliverability and maintains your sender reputation by automatically verifying each email you add for clean lists and outreach.
Plus, the site-tracking feature and native integrations with Stripe, Chargebee, Recurlly, Chargify, and Paddle let you create engaging customer journeys without being bogged down in code.
The visual flow builder makes the entire automation process work as smoothly as it does in your head (unlike your painfully brief skateboarding career).
You can map and design the entire user journey by visually connecting steps with the drag-and-drop builder.
Welcome new leads, guide trial users to customers, re-engage inactive contacts—all within an intuitive format.
You can also automate repetitive marketing operations, like assigning tasks in your CRM, notifying team members on Slack, and more.
Encharge gives you over 50 native integrations to connect seamlessly to your system.
That includes Facebook ads, HubSpot, Calendly, and Typeform, plus Slack, Mailchimp, and Intercom for good measure.
Then there are the API, webhooks, and Zapier integrations to fill all of the other potential gaps. (They really thought of everything…)
The broadcast feature lets you send targeted, one-off emails to specific audiences.
You can use Encharge’s powerful segmentation capabilities to get your newsletter in front of the right eyes, or A/B test emails to increase those open rates.
This gives you the flexibility to try new things and nail your target audience without stressing about committing too hard to anything.
Generic messages make for poor engagement, as anyone who’s ever gotten a letter addressed to “Current Resident” will attest. (“I feel so special!”)
Encharge has the segmentation you need to personalize email outreach and guide customers through every step of the journey, automatically.
So take charge of your engagement campaigns.